Economic Development Recovery and Resiliency Playbook - Flipbook - Page 29
Keep the goals up to date. It is crucial to update your
plan and goals to maintain relevancy and benefit to the
community. A community can do this by performing
annual reviews. This activity supports transparency, and
it also documents and evaluates how the goals are being
used and which action items have been completed. Invite
the stakeholders to review, report progress, and update
the list annually. Once the annual reviews are completed,
the updated reports should be presented to the local
government and promoted to the public and stakeholders
through social media and press releases.
Allow input. Be sure to allow input on the goals. Just
because the goals have been adopted, printed, and
distributed does not mean you should stop allowing
input. Think of the goals as living, breathing items that can
continue to grow. Make sure to document any changes to
the goals, especially afer they have been adopted,
because they are oficial government documents and
transparency is critical.
Annual reviews are an important part of keeping goals updated.
8. Review and Update
As mentioned earlier in this chapter, it is imperative to
keep all your resiliency tools (lists, plans, and other resources) updated. Make sure to continue to review and reprioritize your
economic tools and goals. You should plan to review strategic plans and goals with your stakeholders on a quarterly, semi
annual, or annual basis. The contact lists should be maintained with real-time information, which can be done by using tools like
Mail Chimp that have an “opt-out” subscription option and allow recipients to change contact information. Staf should regularly
update contact lists based on bounce-backs, email address changes, etc., to ensure that the information remains current and
accurate.
Economic Development Takeaway
Just because the goals have been adopted, printed, and distributed does not mean
you should stop allowing input. Think of the goals as living, breathing items that can
continue to grow.
Be Strategic: Clearly Define Your Economic Goals, Before and After a Disaster
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