27324 Club-Dejeuners Rapport-Annuel EN 2023-Final Digital-1 - Flipbook - Page 22
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Our Presence
on Social Media
As part of the Club’s ongoing efforts to increase its impact and broaden
its reach, our presence on social media is vital.
Social media helps us raise awareness regarding our cause, mobilize support, raise funds,
and ultimately increase the impact on the children we feed.
It provides a powerful platform for sharing inspiring stories about children, highlighting the
dedicated volunteers involved in the programs, and raising awareness of the issues surrounding
childhood food insecurity.
By cultivating an engaged online community, the Club fuels its ability to recruit like-minded donors
and partners who share the goal of fuelling children’s potential while expanding our network of influence.
OVERALL, THE CLUB HAS OVER
This year, our accounts generated
55,000 SUBSCRIBERS
14 MILLION IMPRESSIONS
(+ 8,1 %) ON ITS VARIOUS ONLINE PLATFORMS
OUR INSTAGRAM ACCOUNTS HAVE OVER
+
12,000 SUBSCRIBERS (+5,1%)
OUR X ACCOUNTS HAVE OVER
5,400 SUBSCRIBERS (+0,5%)
+ de 115,000 INTERACTIONS
OUR FACEBOOK ACCOUNT HAS OVER
+
31,000 SUBSCRIBERS (+7,1%)
MAKING IT THE LARGEST COMMUNITY
AMONG OUR ACCOUNTS.
It’s also the platform that generates
the highest number of impressions and
engagements, which gives us great visibility.
• More than 94,000 interactions
• More than 12 million impressions
OUR LINKEDIN ACCOUNT HAS OVER
7,100 SUBSCRIBERS (+29,2%)
22
• More than 290 fundraising
events organized on this platform
2022–2023 ACTIVITY REPORT
