27324 Club-Dejeuners Rapport-Annuel EN 2023-Final Digital-1 - Flipbook - Page 14
HIGHLIGHTS
BREAKFAST CLUB OF CANADA
Fundraising
Campaigns
BACK-TO-SCHOOL CAMPAIGN
From August to October 2022, the Club launched its biggest fundraising campaign of the year
to maximize its visibility across Canada and to collect donations. With the rising cost of food,
transportation, and living expenses having a significant impact on the Club’s operations, these
messages were broadcast to raise awareness of the impact of donations. Many of the Club’s
partners and donors across the country rallied to the cause using various strategies: online and
in-store fundraising, a video highlighting the challenges facing the Club and its ambassadors,
internal and external newsletters, influencer marketing, and more. These strategies enabled
the Club to exceed its donation target for the period and acquire new monthly donors.
HOLIDAY SEASON CAMPAIGN
Canadians are particularly generous during the Holiday season. Their generosity enabled
the Club to collect donations for the cause and even exceed its target. In fact, the Club's
touching marketing offensive reached out emotionally to donors, whose generosity was
on full display.
14
2022–2023 ACTIVITY REPORT
