Vingruppen Sustainability Report 2021 utskrift - Flipbook - Sida 8
Market trends for
sustainability
M
egatrends like climate change,
biodiversity, increased consumer awareness, the rise of sustainable technology
and digitalization, are all strong drivers for our
sustainability strategy. That is why we have made it
our priority to deliver products made using sustainable farming and production methods. This helps us
attract conscious consumers and deliver sustainable
transport and packaging solutions.
Increased consumer awareness
Today’s strong conscious consumer movement is
demanding sustainable and climate-friendly products, combined with transparency in environmental
and social responsibility throughout the value chain.
The demand for sustainable new and innovative
products is on the rise. To a large extent, the success
of sustainable wine is a matter of communication.
It requires strong storytelling, a recognized quality
stamp and clear communication of the sustainability
values.
Biodiversity and resource efficiency
The significant growth of organic wine is linked to
the various conscious consumer movements and
committed producers and retailers. Sustainable
solutions are also becoming more significant throughout conventional farming – from water, waste and
energy management to working conditions and
package design. Minimizing the use of pesticides and
fertilizers has become a more common requirement
in modern farming practices. Around the world we
see producers starting sustainable winegrowing programs to drive positive change and gain credibility
for their work on sustainability.
T he Swedish markett
Our largest customer -Systembolaget - are
working within four sustainability areas. All
affecting our operations and supply chain. 1) A
sustainable supply chain 2) A carefully selected range 3) Ethics and anticorruption and 4)
Increase awareness of the risk of alcohol. From
2020 onwards, Systembolaget will continue to
monitor importer´s sustainability work and boost
regional and local sustainability work being done
in the production of wine. This includes sustainability certifications, climate friendly packaging
and consumer communications.
T he Drinks Industry´s
Climate Initiative
Vingruppen is member of the Drinks Industry’s
Climate Initiative. An important partnership
for us that will pave the way to a climate neutral
industry at 2045.
Climate change and sustainable technology
The worldwide energy sector is undergoing changes
in technology, policy and market conditions in order
to tackle climate change and transit to a low-carbon
economy. This movement includes:
• greater demand for renewable energy
• climate-friendly production and packaging
• digitalization
8
sustainability report 2018
2019
vingruppen i norden
