Vingruppen Sustainability Report 2021 utskrift - Flipbook - Sida 23
Bringing more dimensions into consumer choice
Sustainable packaging and innovation
The most important sustainability issue for Swedish
consumers is climate-friendly packaging, according
to Systembolaget’s consumer survey conducted in
2019. By developing packaging solutions with a lower
impact on the planet we meet the needs of conscious
Swedish consumers. We also empower product and
packaging innovation. According to Systembolaget’s definition, there are currently four types of
climate-friendly packaging; Bag-in-box, lightweight
bottles, PET and tetra pack.
Recycling for a circular system
Recycling is important for creating a sustainable
and circular system for products while increasing
resource efficiency and reducing the impact on the
climate. Approximately 93% of glass packaging that
is recycled in Sweden becomes new glass bottles.
Plastic packaging is more difficult. Here it is important for us to deliver products that are best suited
from a sustainable and circular point of view.
Promoting responsible consumption
Systembolaget’s mission is to minimize the negative
effects of alcohol among Swedish consumers. At
Vingruppen, we endeavor to promote more sustainable consumption of wine. We encourage research
on responsible consumption and highlight responsible drinking in marketing advertisements for our
products. We also offer low alcohol and alcohol-free
wines. Furthermore, we support and help sharing
information about responsible consumption.
A sustainable concept!
Our mission is to increase our assortment of sustainable products. In cooperation with Systembolaget
and the wine industry, we aim to increase awareness
of wines produced using sustainable methods. By
2030 at minimum we want our wine portfolio to be
sustainable, with wines that meet future consumer
74% of
Swedish
consumers
stated that
sustainability
affects their
buying
behavior
Wine with us! - wine knowledge for all.
Vingruppen launched Wine with us! to promote
our wines and the sustainability values they create.
It´s digital tastings with some of Sweden´s most
experienced wine journalists on selected themes. A
lot of focus is put on interaction, where we answer
questions from taste profile to certification matters.
vingruppen i norden
sustainability report 2018
2019
23
