Vingruppen Sustainability Report 2021 utskrift - Flipbook - Sida 22
Our mission
Increase our assortment of sustainable products and build
recognition for sustainable wine
Achieved in 2019 (KPI)
Targets for 2021 (KPI)
Our 2030 goal
55% of our sold volume is certified
(30% in 2018)
New targets
Sustainable consumption
70% of our sold volume at minimum
is certified (previous target at 40%)
72% of sold volume in climate
friendly packaging (58% in 2018)
80% of sold volume at minimum
in climate friendly packaging
(previous target at 64%)
We communicate
sustainability values of our products
Why is this important?
Consumers buying patterns affect people and the
planet in different ways. Sustainable consumption
will impact the next generation’s potential for a better future. Therefore, we need to contribute to better
consumption.
A new lifestyle is emerging
In 2019, 74% of Swedish consumers stated that
sustainability affects their buying behavior when
purchasing wine at Systembolaget (Systembolaget
consumer survey). The main reasons are increased
awareness regarding environmental issues, health
and the will to make a difference. It’s also linked to a
new lifestyle among conscious consumers.
Certifications make a difference
Organic certification has been a top purchasing
priority for Systembolaget during the past decade.
This as a way of educate consumer´s and grow an
environmental friendly assortment. Today buying
organic wine has become a natural choice for many
consumers. We have a broad range of organic, fair
trade, biodynamic and certified sustainable wines.
Most consumers are aware of organic and
biodynamic certifications. However, many of our
producers have been working with sustainable grape
growing and production for generations to protect
their soil and water resources. Many of which are
now certified throught sustainable certification
programmes.
Climate friendly packaging
% Sold volume
120
80
70
100
60
80
50
60
40
30
40
20
20
10
0
0
2018
2019
2018
Climate friendly
packaging
22
sustainability report 2018
2019
2019
Regular
packaging
vingruppen i norden
