BT MAGAZINE 2024 VF no marks 8 oct - Flipbook - Page 39
ISSUE 17
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INVESTING IN LUXURY GOODS
Hepburn’s association with elegance and high-quality
fashion provides a unique perspective on investing in
luxury goods. Items such as haute couture, fine jewellery,
and designer accessories are not only symbols of
sophistication but also sound investments. Due to their
craftsmanship, brand heritage, and enduring appeal,
these items hold their value and often appreciate over
time.
Consider the value appreciation of iconic items
associated with Hepburn, such as her Givenchy dresses
or Tiffany jewellery. For instance, the black satin dress
Hepburn wore in Breakfast at Tiffany’s, designed by
Hubert de Givenchy, has become one of the most iconic
fashion pieces of all time. Its value has soared, making it
a coveted collectable. Similarly, Tiffany jewellery, which
Hepburn famously endorsed, continues to symbolise
timeless elegance and investment potential. These
examples illustrate how luxury goods can be a solid
addition to a diversified investment portfolio, providing
both aesthetic pleasure and financial returns.
PHILANTHROPIC VENTURES
Hepburn’s humanitarian efforts, particularly her work
with UNICEF, set a powerful precedent for integrating
personal values with financial strategies. She dedicated
much of her later life to humanitarian work, using
her influence to impact the world positively. This
commitment to social causes offers a valuable lesson
for investors looking to blend profit with purpose.
Investing in socially responsible ventures and
philanthropic projects can yield both financial returns
and societal benefits. For instance, socially responsible
investment (SRI) funds focus on companies that adhere
to environmental, social, and governance (ESG) criteria.
These funds aim to generate competitive financial
returns while fostering positive societal impact. Direct
contributions to impactful charitable organisations,
such as those supporting health, education, or
environmental sustainability, reflect a commitment to
both profit and purpose.
Hepburn’s legacy encourages investors to consider
the broader impact of their financial decisions. By
supporting ventures that align with their values,
investors can create a portfolio that grows wealth
and contributes to the greater good. This approach
mirrors Hepburn’s blend of elegance and compassion,
demonstrating that it is possible to achieve financial
success while making a positive difference in the world.
PABLO PICASSO: INNOVATION AND CREATIVITY
Pablo Picasso’s revolutionary approach to art symbolises
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the power of innovation. His legacy provides a
framework for investing in modern art and alternative
assets, showcasing how embracing creativity can yield
substantial financial returns. By looking at Picasso’s
influence, we can draw valuable lessons on the potential
of innovative investments.
INVESTING IN MODERN ART
Picasso’s impact on modern art underscores the potential
of investing in innovative and boundary-pushing
artworks. His ability to constantly reinvent his style
and challenge traditional norms made his work highly
sought after and valuable. Similarly, investing in modern
art can yield significant appreciation, particularly with
works by emerging artists who bring fresh perspectives
and challenge conventional boundaries.
The appreciation of Picasso’s works is a testament to
the value of innovative art. Pieces like “Les Femmes
d’Alger”, which sold for $179.4 million in 2015, highlight
the tremendous financial returns that can come
from investing in modern art. Drawing parallels to
contemporary artists, we see similar potential. For
instance, the works of Jean-Michel Basquiat have seen
dramatic value increases, reflecting the demand for
artists who redefine artistic norms. Investing in such
artists can provide substantial financial returns as their
reputations and market values grow.
ALTERNATIVE ASSETS
Beyond traditional assets, Picasso’s spirit of innovation
can inspire investments in alternative assets such as
NFTs (non-fungible tokens), rare collectables, and avantgarde property developments. These unconventional
investments often carry higher risks but can also offer
significant rewards, mainly when driven by creativity
and innovation.
Successful investments in alternative assets can be
seen in the burgeoning market for NFTs, where digital
artworks and collectables are sold for substantial sums.
The sale of Beeple’s NFT artwork Everydays: The First
5000 Days for $69.3 million exemplifies how digital
innovation can lead to extraordinary financial returns.
Similarly, rare collectables like first-edition books
or limited-edition sneakers have gained popularity
as valuable assets. Investing in avant-garde property
developments, such as eco-friendly or smart homes,
can also yield high returns as these innovations become
more mainstream.
Picasso’s legacy of innovation encourages investors to
think creatively and embrace new opportunities. By
diversifying into modern art and alternative assets,
investors can enhance their portfolios with highpotential investments that reflect a visionary approach.
