BT MAGAZINE 2024 VF no marks 8 oct - Flipbook - Page 49
ISSUE 17
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THE BIRTH OF AN ICON
The MOKE, designed in the 1960s by Sir Alec Issigonis—
the mastermind behind the Mini—was initially intended
as a military vehicle. However, its lightweight frame
and minimalistic design made it impractical for rough
terrain. Instead, the MOKE found its true calling as
a civilian vehicle, particularly in warm coastal areas
where its open-air design could be fully appreciated.
The Beatles: Rocking the MOKE
MOKE in more recent years has helped introduce it to a
new generation, blending nostalgia with contemporary
appeal.
THE ELECTRIC REVIVAL
Today, the MOKE is stepping into the future with an
electric makeover. MOKE International has introduced
an all-electric version of the beloved vehicle, ensuring it
meets modern environmental standards without losing
its iconic charm.
The Beatles, the legendary British rock band, were
among the first celebrities to embrace the MOKE. At
the height of their fame, the Fab Four were frequently
spotted cruising around in this quirky vehicle, adding to
its cool factor. The MOKE’s association with one of the
most influential bands of all time provided an enormous
boost to its popularity, making it synonymous with the
1960s counterculture movement.
FEATURES OF THE NEW ELECTRIC MOKE
Brigitte Bardot: Glamour and Grace
•Performance and Range: The electric MOKE is designed
for both urban commuting and leisurely drives, with a
range suitable for everyday use.
French actress and style icon Brigitte Bardot played
a significant role in the MOKE’s rise to fame. Known
for her effortless glamour and free-spirited lifestyle,
Bardot was often seen driving her MOKE around the
picturesque streets of St. Tropez. Her association with
the MOKE added a touch of continental sophistication
and chic appeal, attracting a new audience eager to
emulate her style.
James Bond: The Spy Who Loved the MOKE
The MOKE’s adventurous spirit was perfectly captured
in several James Bond films, including “Live and Let
Die” and “The Spy Who Loved Me”. Its appearances
in these movies solidified its reputation as a fun and
versatile vehicle. The MOKE’s role in the world of 007
showcased its ability to navigate exotic locations and
added an element of cinematic glamour to its persona.
OTHER CELEBRITY ENTHUSIASTS
Beyond the Beatles, Bardot, and Bond, many other
celebrities have embraced the MOKE, further elevating
its status:
• Steve McQueen: The “King of Cool” himself was known
for his love of the MOKE. McQueen’s affinity for the
vehicle added an element of rugged masculinity and
adventurous spirit to its image.
•Princess Margaret: The British royal family’s association
with the MOKE, particularly through Princess Margaret,
added an air of aristocratic charm and exclusivity.
• Martha Stewart: The lifestyle guru’s endorsement of the
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The electric MOKE retains its distinctive design while
incorporating modern technology:
•Electric Powertrain: A robust electric motor provides
a smooth, silent, and eco-friendly driving experience,
significantly reducing emissions.
•Modern Amenities: While maintaining its retro
aesthetic, the electric MOKE includes contemporary
features such as improved safety systems, advanced
battery management, and connectivity options.
A TIMELESS ICON
The MOKE’s journey from military prototype to celebrity
favorite and now an eco-friendly vehicle is a testament
to its timeless appeal. Its association with some of
the most influential figures in popular culture has
ensured its place in automotive history. As the MOKE
transitions into the electric age, it continues to capture
the imaginations of drivers who value style, fun, and
sustainability.
Whether it’s a nostalgic nod to the past or a forwardlooking embrace of green technology, the MOKE
remains an enduring icon. Its blend of classic charm
and modern innovation promises to delight fans for
generations to come, proving that some legends never
fade—they just get better with time.
