BT MAGAZINE 2024 VF no marks 8 oct - Flipbook - Page 31
ISSUE 17
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A NEW FACE OF FASHION
In an era where towering, athletic, and voluptuous
supermodels like Cindy Crawford, Naomi Campbell, and
Claudia Schiffer reigned supreme, Kate Moss introduced
a strikingly different aesthetic. Discovered at the age of
14 by Storm Model Management founder Sarah Doukas
in tabloids and gossip columns. Her relationships,
particularly with Johnny Depp, and her party lifestyle
made headlines, contributing to her enigmatic and
rebellious image. Moss was both adored and criticized,
embodying the contradictions of the decade.
KEY MOMENT: THE GOLD DRESS
at JFK Airport, Moss quickly became the poster child for
a new wave of fashion. Her waifish frame, androgynous
look, and ethereal presence challenged the existing
norms and captivated the fashion world imensional and
immersive
KEY MOMENT: THE CALVIN KLEIN CAMPAIGNS
At the height of her fame, Moss wore a gold dress designed
by John Galliano to the Elite Model Agency party in 1993.
This look became iconic, symbolizing her status as the
"It Girl" of the 90s. The dress, along with Moss’s effortless
charm and poise, captured the imagination of an entire
generation.
One of the pivotal moments in Moss’s career was her
collaboration with Calvin Klein. The 1992 ad campaign
for Calvin Klein's Obsession fragrance, shot by her
then-boyfriend Mario Sorrenti, showcased Moss in a
raw, intimate light. The black-and-white images were
groundbreaking, emphasizing minimalism and natural
beauty. This campaign not only catapulted Moss to
international stardom but also ushered in the era of
"heroin chic", a controversial yet defining trend of the
90s.
ENDURING INFLUENCE
THE QUEEN OF GRUNGE
In 2007, Moss launched a highly successful fashion
line with British retailer Topshop. The collection was a
testament to her enduring appeal and her keen eye for
style. Fans flocked to stores to capture a piece of Moss’s
iconic look, further cementing her status as a fashion
legend.
The 90s were marked by the rise of grunge—a movement
characterized by its anti-establishment ethos and
stripped-down aesthetic. Moss became synonymous with
this movement, often seen in casual, thrift-store finds
mixed with high fashion pieces. Her style was effortlessly
cool, characterized by slip dresses, skinny jeans, leather
jackets, and a carefree attitude. Moss’s influence extended
beyond the catwalk, as young women around the world
began to emulate her look.
KEY MOMENT: THE VOGUE COVERS
Moss’s numerous appearances on the cover of Vogue
magazine throughout the 90s cemented her status as a
fashion icon. Each cover told a different story, showcasing
her versatility and ability to embody various styles and
personas. From grunge to glamour, Moss could do it all,
proving that she was more than just a model—she was a
muse and a trendsetter.
A CULTURAL PHENOMENON
Kate Moss’s impact wasn't confined to fashion alone. She
became a cultural phenomenon, frequently appearing
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Kate Moss’s influence extended beyond the 90s, as she
continued to shape fashion and culture in the decades
that followed. Her ability to adapt and reinvent herself
ensured her relevance in an ever-changing industry.
Moss has inspired countless designers, photographers,
and fellow models, solidifying her place as a timeless
icon.
KEY MOMENT: THE TOPSHOP COLLABORATION
