BPS High School Course Catalog 24-25 - Flipbook - Page 33
social media marketing strategies, including post management and audience engagement, reach and
impressions on platforms like Twitter, Instagram, Facebook, LinkedIn, YouTube, and Snapchat. By taking
this course, you are on your way to becoming a CTE Marketing program completer. Program completer
status includes Principles of Marketing and Digital Marketing and Advertising. This course includes the
opportunity to earn an industry approved credential and college credit; see teacher for details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
Credit: .5
720220 Fashion Marketing (formerly called Fashion Merchandising A)
Students will learn where designer inspiration comes from, the history of fashion through the decades,
different fabrics used in apparel, how fashion influences culture and society, study backgrounds of
influential and up-coming-designers, elements of fashion design and design their own collection. In
addition to field trips and/or guest speakers, creative hands-on projects will help students learn fashion
focused marketing concepts. By taking this course, you are on your way to becoming a CTE Marketing
program completer. Program completer status includes Principles of Marketing and Fashion Marketing.
This course includes the opportunity to earn an industry approved credential and college credit; see
teacher for details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
Credit: .5
74042 Sports and Entertainment Marketing
This course is designed to teach students marketing and management concepts associated with the
sports and entertainment industry. Students will learn techniques and practices used to make these
global markets part of a multi-billion-dollar industry. Strategies used by successful sports and
entertainment marketing and management firms and businesses will be evaluated. Students will
create a new sports franchise team, conduct research and make marketing and management decisions
that will affect their individual teams (i.e. location of the franchise, team logos, team colors, team
mascot, team nicknames, etc.) Forms of revenue for teams are evaluated such as parking, concessions,
sponsorship and fan engagement. The exploration of marketing within the music and movie industry
will also be studied. By taking this course, you are on your way to becoming a CTE Marketing program
completer. Program completer status includes Principles of Marketing and Sports and Entertainment
Marketing. This course includes the opportunity to earn an industry approved credential and college
credit; see teacher for details.
Prerequisites: Principles of Marketing
Grades Taught: 9, 10, 11, 12
Credit: .5
760120 Marketing Management (formerly named Retail Management)
Apply and practice marketing and merchandising skills while working in a student-run business: The
Falcon’s Nest (Groves school store) or The Maple Tree (Seaholm school store). Students will design
and build store and window displays, run creative store promotions, investigate new product offerings
for the store, learn pricing techniques in retail such as markups, mark-downs, and perform fiscal/
accounting responsibilities. Students will use a point-of-sale system to process customer purchases,
track inventory, and generate sales reports. Students will also further develop skills in purchasing, sales,
customer service, time management, teamwork, initiative, and leadership. Course may be repeated with
instructor approval. This course includes the opportunity to earn an industry approved credential and
college credit; see teacher for details.
Prerequisite: Principles of Marketing PLUS one of the following: Fashion Marketing, Sports and
Entertainment Marketing OR Digital Marketing and Advertising. See chart for program sequence
requirements.
Grades Taught: 11, 12
Credit: .5
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