BPS High School Course Catalog 24-25 - Flipbook - Page 32
Marekting & Sales CTE Program
CTE Program
Grade 9
Grade 10
Grade 11
Grade 12
Marketing & Sales
Principles of
Marketing
Principles of
Marketing
Principles of
Marketing
Principles of
Marketing
Principles of Marketing MUST BE TAKEN BEFORE any course below.
Fashion Marketing
Fashion Marketing
Fashion Marketing
Fashion Marketing
Digital Marketing
and Advertising
Digital Marketing
and Advertising
Digital Marketing
and Advertising
Digital Marketing
and Advertising
Sports &
Entertainment
Marketing
Sports &
Entertainment
Marketing
Sports &
Entertainment
Marketing
Sports &
Entertainment
Marketing
Principles of Marketing AND Fashion Marketing, Digital Marketing
and Advertising, OR Sports & Entertainment Marketing MUST BE
TAKEN BEFORE Marketing Management
Marketing
Management*
Marketing
Management*
*May be taken as a 4th year math-related course. Industry Certifications are offered in some
Marketing courses; see course descriptions for details.
Course Completion Pathway
Digital Marketing and Advertising ➜
OR
Principles of Marketing ➜
Fashion Marketing ➜
OR
Sports & Entertainment Marketing
760020 Principles of Marketing (formerly Retail Marketing and Marketing & Sales)
In this course, students will learn the foundations of marketing including pricing, supply chain
management, market research, sales strategies, promotion and product/brand fundamentals. Students
will explore how and why marketers reach consumers through age, gender, location, income, hobbies,
and many other segmentation techniques. Students will conduct marketing research to discover and
under-stand consumer habits and patterns using industry methods such as observation, experiment,
and survey. College credit available; see teacher for details.
Prerequisites: none
Grades Taught: 9, 10, 11, 12
Credit: .5
722120 Digital Marketing and Advertising (formerly Social Media & Marketing AND Advertising)
This course covers the advertising and digital marketing industries. Students will create product
packaging, brand logos, creative marketing pieces as part of the product planning and brand strategy
process. There will be a focus on enhancing communication, teamwork, and presentation skills as
students work in teams to develop their own advertising campaign for a chosen product. Students will
partici-pate in creative projects, group activities, and learn about marketing careers. The course also
explores
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