The Future of Shopping - Flipbook - Page 6
To gain an understanding of where consumers
land regarding shopping attitudes, Bergmeyer
conducted a nationwide survey focused on
identifying current feelings around shopping.
In order to gauge the impact of COVID on this
group, we structured the survey to first understand pre-COVID shopping behavior through
a series of closed and open-ended questions,
then followed those with similar post-COVID
questions pointedly asking how their shopping
behaviors had changed. This approach ultimately
provided a good before and after understanding
of behavioral changes.
Page 6
Bergmeyer Trend Report
The Future of Shopping
