The Future of Food - Bergmeyer Trend Report - Report - Page 12
NUMBER 03
Finding Emotional Connections
As supply chains are disrupted and product assortment is limited, operators need to
reassess menus resulting in a reevaluation of offerings. This allows businesses to focus
their kitchens on being more efficient and optimized, minimizing waste and maximizing labor
in the process.
With the requirement for trimmed down menus, the shift of focus on main dishes, and with
comfort food cravings at an all-time high, a limited menu means fan favorites must be at
the forefront during this period. This also means also means operators must consider
their ingredients and timeline as they shift menus.
However slight this gesture may be, playing to an operator’s strength is impactful in the
short (and long term) to make an emotional connection.
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For more formal dining scenarios, the conversion to delivery has
been more difficult to grasp for that clientele.
Understanding what dishes can travel well has helped aid the
transition that these restaurants have had to make.
Loyal customers remain pleased with the quality when it can travel
safely and timely.
Committing to transparency on their delivery timeline allows for
trust to be earned from these new types of customers as they adapt
to unfamiliar processes.
BERGMEYER TREND REPORT | THE FUTURE OF FOOD
