10-15-2023 Women to Watch - Flipbook - Page 16
Vicki Jones
Havre de Grace City Council member,
Harford County NAACP president
Before Vicki Jones takes on a new responsibility,
she checks the three calendars that help her keep up
with her obligations as the president of the Harford
County NAACP, director of Harford County Public
Schools’ Talent Pathways Project, and a member of
various county boards, including the police accountability board and the social services department advisory board.
“I’m most interested in making sure that Harford
County is a great place for all,” Jones said, “and so I
think I have to be involved in making sure that that’s
a possibility. … It’s my duty to encourage others to do
the same.” Jones, 52, said the key to balancing it all is to
stay organized and to have a good team to support you.
This year, Jones achieved one of her biggest accomplishments yet — being elected to the Havre de Grace
City Council. “I still can’t believe that I did it,” she said.
While she’s had a longtime interest in running for office,
she did not often feel encouraged to be a part of the
political process.
“That’s what makes it ... a big deal for me,” Jones said,
“because I figured it out.”
— Jason Fontelieu
LLOYD FOX
Amy Burke Friedman
CEO, Profiles Inc.
Amy Burke Friedman, 42, has spent the bulk of her career — 20 years —
working for Profiles, a Baltimore-based marketing and communications
firm, in various roles.
She has done it all, from planning a Baltimore Symphony Orchestra gala,
to organizing a media snorkeling event at the National Aquarium, to coordinating the grand opening of Ray Lewis’ Full Moon Barbecue, the former
Ravens linebacker’s short-lived Canton restaurant.
As of Jan. 1, Burke Friedman added another role to her resume: CEO.
Following the retirement of her mentor and Profiles’ founder, Amy Elias,
she’s now in charge of the small but well-connected firm, which has nine
employees and a roster of clients that includes big Baltimore names like
Kennedy Krieger, T. Rowe Price, the Greater Baltimore Committee and
Hotel Revival.
“We’ve grown in size, we’ve grown in clients, we’ve grown in capabilities,”
Burke Friedman said.
A lifelong Baltimorean who grew up in Mount Washington and attended
Western High School, Burke Friedman said she’s focused on telling local
stories and building the city’s pride.
“There’s a legacy here that we have put a lot of work into and had a lot of
fun with, and we definitely want to keep going,” she said.
— Amanda Yeager
16 | 2023 | WOMEN TO WATCH
KARL MERTON FERRON