METO-Catalogue-2018 - Flipbook - Page 104
SHELF PRESENTATION SYSTEMS
Shelf presentation systems – ensuring
clarity for you and your customers
Our shelf optimisation systems offer you outstanding solutions for a wide
range of requirements. This system consists of manual and automatic
product pushers, shelf dividers, retaining profiles, product supports,
scanning profiles and shelf stoppers. State-of-the-art materials and
advanced technologies ensure the necessary flexibility and economy.
Tailoring the range of merchandise to the customers makes it possible
to improve products and services while differentiating oneself from
other retail formats – for higher sales and profits. Shopping should be
transformed into an experience for the customer, and they should enjoy
a congenial atmosphere. One particularly effective way of achieving
this aim is to avoid empty shelves and shorten the time customers
have to spend searching for what they want. Two-thirds of all buying
decisions are made at the point of sale – directly at the shelves!
As part of our strategic alliance with INSTORE MARKETING, we
are now offering “METO Powered by INSTORE” shelf optimisation
systems. INSTORE MARKETING, which is part of the ORNAMIN
plastics group in Minden, is Germany’s leading provider of
merchandise arrangement and presentation systems for retailers.
INSTORE MARKETING continues to be responsible for the
manufacture of these products, allowing us to offer you two topquality “Made in Germany” systems (shelf dividers, product pushers
and their accessories): Optisell 1 (OS1) and Optisell 2 (OS2).
OS1 is based on a raised front rail, making it ideal for pre-packaged
items and consumer electronics. Thanks to its delicate appearance, the
OS2 system’s slim front profile is perfect for dry goods (confectionery,
powders/dessert packages, crackers etc.) and drugstore products.
The new shelf dividers made from high-quality recyclable plastics
boast an appealingly modern and dynamic style. They can significantly
improve any merchandise presentation by creating a consistent
appearance on the shelves. With three different lengths and pre-defined
breakage points, these dividers can satisfy the requirements of all
standard shelf depths. Available in crystal-clear and frosted versions.
The product pushers come pre-equipped with box, guide profile and
front stop, ensuring well-organised shelves. If a customer removes
an item, the next one is automatically pushed forward to take its
place, ensuring that there are no empty spaces. This means that your
customers can see all your merchandise at all times. The neat, uniform
presentation communicates competence, organisation and quality
to the customer. This paves the way for impulse purchases. It also
allows shelves to be stocked more quickly while completely eliminating
the time-consuming process of pulling merchandise forward.
Highlights
n Increases impulse purchases due to the fact that
the customer associates the high quality of the
presentation with the merchandise itself
n Saves time by simplifying the restocking of shelves
n Reduces the danger of stock loss: first in – first out
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OS1
OS2