13ATLANTIC CANADA’S TOP EMPLOYERS (2025)MethodologyA(3) Health, Financial & FamilyBenefits; (4) Vacation & Time Off;(5) Employee Communications;(6) Performance Management; (7)Training & Skills Development; and(8) Community Involvement.While the underlying criteriahave remainedconsistent since theproject’s inception,areas of review haveexpanded and evolvedwith the advent of newprograms and policies.Examples includeworkplace safety,hybrid and remote workoptions, and health andwellness.Now in its 16th year,Atlantic Canada’s TopEmployers stand outby prioritizing thewell-being of their employees andhaving a hands-on impact withinthe local regions where they operate. Detailed reasons for selectioncan be found on the competition’swebsite, explaining why each ofthe winners was chosen:www.canadastop100.com/atlantic– Sonja VerpoortVERBny employer with its headoffice or principal place ofbusiness in New Brunswick,P.E.I., Nova Scotia or Newfoundlandand Labrador may apply for theAtlantic Canada’s Top Employerscompetition. With a populationof over 2.6 million (anincrease of 66,000people compared tothe previous year) anda surge in the numberof available jobs wellabove the nationalaverage, the labourmarket in AtlanticCanada has maintainedits post-pandemicmomentum. In orderfor employers in thisregion to remain competitive in recruitingand retaining workers,they must continue to listen tothe needs and wants of theiremployees.To determine competition winners, employers are compared toorganizations in similar industriesand of similar size. Employersare evaluated on eight selectioncriteria, which are: (1) Workplace;(2) Work Atmosphere & Social;t The employee lounge at Halifaxbased digital marketing agencyVERB Interactive.
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