GW Catalog Book - Flipbook - Page 5
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GEARWRENCH and Motorsports … Pursuing Performance Together.
Few competitive pursuits depend on the skilled use of hand tools as much as motorsports. So it stands to reason that
GEARWRENCH customers have a special interest and respect for the teams that depend on their mechanics as much
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as their drivers. GEARWRENCH appreciates this relationship and constantly seeks to align itself with motorsports
teams that share its values of integrity, continuous improvement, and innovation.
Unlike the products of most sponsors, GEARWRENCH products can easily be integrated into their competitive
activities: Teams can actually use our tools to make themselves more competitive! That’s very hard to do if your
product is soap or insurance and puts GEARWRENCH in a unique position because our products are essential
to motorsports success.
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Building a sponsor relationship with motorsports teams not only benefits the teams, but is also an advantage
for the much larger community of GEARWRENCH tool users. After using our tools in the most intense
competitive situations, team mechanics have the opportunity to provide us with feedback on how well
our tools perform under pressure. We then use this valuable input to make GEARWRENCH tools even
better for everyone from professional automotive techs to industrial mechanics.
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