DoughnutsEcommerceProject: Packaging DesignBrief: Get soft fresh doughnuts delivered safelyThe brand owner of a household name in confectionery wanted a new transitpackaging solution for their ecommerce sales.We proposed a new outer box design which allows the packer and end consumerto easily slide the doughnut boxes in and out,resulting in less damages. Theouter box comes in 2 different sizes, which allows 1 or 2 dozen doughnuts to bepacked, with no tape needed due to the feature of the peel and seal ripper strip.This not only decreased packaging waste, but also gave a better end consumerexperience.Some of the bene昀椀ts they experienced were;• Innovative plastic free packaging solutions• Using board that is FSC® and BRC certi昀椀ed• Being able to take advantage of carbon neutral deliveries33
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