Annual report and accounts 2023 - Flipbook - Page 31
Strategic Report
Corporate Governance
Accounts
In March, IRN-BRU revealed two new ads to the
world – created in the brand’s signature
maverick style. In “Prom”, a tuxedoed ginger teen
shows up to pick up his date – but is appalled to
hear she thinks IRN-BRU tastes like “cream soda”.
In “Mob” we pay homage to the gangster movie
genre – with a dark fate awaiting a mobster who
claims IRN-BRU “definitely tastes like tutti frutti”.
The campaign comically reflects on the
ambiguity of IRN-BRU’s taste, which in itself
contributes to its fame as a brand – no one can
agree upon the exact flavour, however everyone
can definitely agree that it tastes phenomenal.
The new adverts build on last year’s Westernthemed short, where the great taste debate
triggered an all-out saloon brawl.
The new creative features across TV, social
channels and online – with the multi-channel
approach reaching the numerous media
touchpoints that IRN-BRU’s target audience
engage with during their day.
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