Annual report and accounts 2023 - Flipbook - Page 29
Strategic Report
£1 in every £5
spent on ready
to drink cocktails
is now spent on
FUNKIN.*
Building
brands
Connecting
with consumers
Corporate Governance
Accounts
FUNKIN’s
biggest
ever advertising
campaign
FUNKIN invested in its biggest ever advertising
campaign in 2022, spending over £4m across TV,
outdoor, social and digital channels.
Launched in the summer the successful “Whenever
you’re feeling fine... it’s FUNKIN time” campaign
was followed by national Christmas outdoor and
TV activity.
FUNKIN created a fun and vibrant campaign for the
UK’s Number 1 cocktail brand, featuring a miniature
drag queen – the FUNKIN Queen played by awardwinning drag queen, Divina De Campo.
*
Nielsen PRE MIXED ALCOHOLIC DRINKS
Total Coverage Data MAT 12.03.2022.
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