Annual report and accounts 2023 - Flipbook - Page 28
A.G. BARR p.l.c. Annual Report and Accounts 2023
Our strategy in action continued
Rubicon Spring
in sleek cans
Innovation remains critical to brand development and was a key
driver for our launch of Rubicon Spring Black Cherry Raspberry
and Orange Mango variants in a sleek 330ml can format.
With just nine calories in a premium sleek can, the new format
provides consumers with an exciting low-calorie refreshing drink
to be enjoyed at any time.
26
Building
brands
While taste remains the number one reason for shoppers to choose a soft
drink, drinking occasions are changing, with more healthy lunches now
enjoyed at home. Consumers are increasingly looking for new and
exciting flavours and formats to try and the new sleek can offers just that.
The new format launch was supported by a trade marketing campaign
with the tagline `It’s spring water fabulously fortified’.
