Annual report and accounts 2023 - Flipbook - Page 27
Strategic Report
Corporate Governance
Accounts
Connecting
with consumers
As part of its continued growth strategy MOMA
launched a major advertising campaign for its
award-winning oat milk.
The ads appeared on screens at the start of
September across TV, outdoor and digital/social
channels, with the campaign highlighting how
MOMA is perfectly crafted for both expert and
home coffee brews, as “The Barista’s Choice”.
The campaign also signified the launch of MOMA’s
new brand positioning as “The Craft Oat Co.”
cementing the company’s challenger heritage,
expertise and passion for oats as the driving force
behind all things delicious and healthy.
This was MOMA’s first TV campaign.
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