CETANA PROOF - Flipbook - Page 82
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
But we do need to think about growing partnerships, allies, and
general support. This cannot be done without sharing our vision
and goals openly with the experienced and resourceful players in
the area.
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Con昀椀dence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& In昀氀uencers
CONCLUSION
ACKNOWLEDGEMENTS
82
Demonstrating Government Support:
Since our project is aligned with federal, provincial, and municipal
sustainability and inclusivity targets, we have been fortunate
to receive a government grant from Natural Resources Canada
through their Green Construction Through Wood Program. The
Program encourages the greater use of wood in construction
projects and supports Canada’s transition to a low-carbon
economy. The program brings awareness to and increases
capacity for innovative tall wood buildings, timber bridges and
low-rise wood buildings. In addition to receiving a grant from
the federal government, we have received a letter of support
from the Town of Innis昀椀l. This letter reiterates that our project
targets and intentions are similar to the municipality’s overall
goals and conveys the message that the Town will be supportive
as we navigate the development process. Having the grant and
letter have proven to be powerful tools in demonstrating the
opportunities and existing support for this development.
