CETANA PROOF - Flipbook - Page 81
S O LU T I O N
Building Legitimacy
Leaning on Reputable Allies:
Our Executive Team at Cetana are experienced designers,
project managers, consultants, people managers, and in昀氀uencers
in the design and construction industry. We are now taking
our collective experience and applying that to property
development. To build legitimacy and con昀椀dence in our ability
to actualize this project we engaged reputable individuals, with
notable accomplishments and experience, to help guide us
during the early stages of Cetana's formation; namely
Imran Jiwa (largest hospitality property acquisition in Canadian
history), Will Smith (project manager of the largest private urban
development in Canadian history), and Sandra Yeung Racco
(longest-serving Asian female politician in the City of Vaughan
and York Region).
Respecting the Giants:
The 昀椀eld of property development in Ontario has some heavy
hitters, such as Mattamy Homes, Tridel, The Daniels Corporation,
Minto Group, and Oxford Properties. As a show of respect and
in the spirit of collaboration, we made sure to connect with the
most prominent developers in Innis昀椀l to let them know that we
will be playing in their backyard. Do we need permission? No.
81
