CETANA PROOF - Flipbook - Page 78
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
By building strong relationships with these stakeholders,
developers can create a culture of collaboration and open
communication, which helps to identify and address problems
early on in the project.
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Confidence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& Influencers
CONCLUSION
ACKNOWLEDGEMENTS
78
Finally, relationship building is important in the property
development industry because it helps to create a positive
reputation and brand image for developers. By building strong
relationships with community members, regulators, and other
stakeholders, developers demonstrate their commitment to
social responsibility, sustainability, and community engagement,
which creates a positive image and reputation for their brand.
As the new kid on the block, it is difficult to navigate this
entrenched and networked industry. Cetana is entering
a saturated and legacy market with notable national and
international players. Reputation and relationships are key to
enter this market successfully. Since this is our first development,
we have yet to develop an awareness or reputation from industry
colleagues.
