CETANA PROOF - Flipbook - Page 75
C H A L L E NGE
Entering a Competitive Industry
Dog Eat Dog Industry:
According to the Canadian Construction Association, the
construction industry employs more than 1.4 million people
across Canada and generates about $141 billion for the economy
annually; 70 per cent of the industry are small to medium-sized
firms. In Ontario alone, over 600,000 people are employed in the
construction industry and in 2022, more than $2 billion dollars of
investments have been made in building construction.
The property development market in Ontario is highly
competitive, with developers vying for prime locations and
market share. With a growing population and strong economy,
Ontario presents attractive opportunities for property
developers, particularly in urban areas. However, competition is
fierce, with many developers looking to capitalize on the region’s
growth, especially in the Greater Toronto Area.
One of the biggest drivers of competition in the Ontario property
development market is the increasing demand for housing. As
the population grows, there is a need for more housing options,
from single-family homes to multi-unit residential buildings.
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