CETANA PROOF - Flipbook - Page 70
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Con昀椀dence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& In昀氀uencers
CONCLUSION
ACKNOWLEDGEMENTS
Transparency:
Most of the property owners have lived in or owned their
properties for generations. These are entrenched community
members who have strong opinions on how Innis昀椀l should
develop. We were as honest and transparent as possible about
our development plans, sharing renderings, asking for feedback,
and focusing on the fact that our intentions are pure and lend to
smart, sustainable development in their cherished Town.
Honouring The Resident:
Some property owners were driven by something more
meaningful than the bottom line. We identi昀椀ed particular
property owners that we’d like to honour by naming select
aspects of our development after their family name. This
personalized and lasting legacy was attractive to those who were
particularly sentimental.
Letter of Intent:
To demonstrate our objective of purchasing these single family
homes, we created a Letter of Intent. A Letter of Intent, also
known as an LOI or letter of interest, is a non-binding document
that speci昀椀es one party’s intentions towards another. The Letter
70
