CETANA PROOF - Flipbook - Page 69
S O LU T I O N
Meaningful Resident Engagement
Personal & Consistent Communications:
Home is often de昀椀ned by people and places - but usually it
is wherever your family dwells. Selling your home and leaving
familiar faces is not a small ask. We recognized that immediately
and in response we developed a plan of approach with our real
estate team at Right at Home Realty. This plan included:
knocking on doors and speaking face to face instead of calling
or emailing; sending personal letters from the executive team of
Cetana, and keeping dialogue open for questions, concerns, and
negotiations.
One-on-One In-Person Meetings:
Cetana’s executive team took the time to meet interested
homeowners in individual and in-person meetings to discuss
our development plans, negotiate property price, and answer
questions. These in person meetings were crucial to building
trust with particularly concerned property owners.
COMMUNITY
PAMPHLET/LETTER
69
