CETANA PROOF - Flipbook - Page 66
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Confidence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& Influencers
Financial Incentives:
There is a perception that developers may not offer residents a
fair market price for their homes, especially if they are eager to
acquire the land for development. This can make residents feel
undervalued and taken advantage of, leading to reluctance to
sell. Cetana has been managing an often negative reputation of
developers.
Fear of Displacement:
Residents may be concerned about their ability to find suitable
housing if they are rushed to sell their homes. They may worry
that the new development will not provide affordable housing
options, leading to displacement from the community.
CONCLUSION
ACKNOWLEDGEMENTS
66
Lack of Transparency:
Developers may not always provide residents with clear
information about their plans for the land, leading to mistrust and
suspicion. Residents may be hesitant to sell their homes if they
feel that they are not being fully informed about the developer’s
plans for the community.
