CETANA PROOF - Flipbook - Page 62
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Con昀椀dence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& In昀氀uencers
CONCLUSION
ACKNOWLEDGEMENTS
PROJECT REVEAL &
RECEPTION EVENT
62
Project Reveal & Reception Event:
Creating a buzz in the market is an effective way to garner
interest and curiosity from potential investors. But there is
a balance to this approach. A developer will want to attract
investors to learn about the project, but won’t want to
share too much information in order to manage the risk of
another developer with greater resources and experience
acquiring the designated properties 昀椀rst. To reveal the
project, Cetana hosted an invite-only cocktail reception in
Innis昀椀l at Friday Harbour on March 30, 2023. The curated list
included local developers, federal, provincial, and municipal
representatives, potential and secured investors, our core
design and executive teams, industry experts from across
the design and construction sector, local business owners,
and in昀氀uential individuals of Innis昀椀l. This three hour event
offered local food and refreshments, a live three piece jazz
band, and valet parking. Of the three hours, 30 minutes was
designated for welcoming remarks and a project overview;
the remaining time was dedicated to open conversation. The
Project Reveal & Reception event was designed to encourage
networking among industry peers, offer direct conversations
with design and executive teams to build con昀椀dence around
project status and targets, and demonstrate the overwhelming
support from the Town of Innis昀椀l.
