CETANA PROOF - Flipbook - Page 54
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
OVERCOMING
CHALLENGES
CHALLENGE:
Conventional
Design
SOLUTION:
Choose the
Right Team
CHALLENGE:
Attracting
Investors
SOLUTION:
Building
Confidence
CHALLENGE:
Real Estate
Acquisition
SOLUTION:
Resident
Engagement
CHALLENGE:
Competitive
Industry
SOLUTION:
Building
Legitimacy
CHALLENGE:
Community
Support
SOLUTION:
Local Leadership
& Influencers
CONCLUSION
ACKNOWLEDGEMENTS
TOTAL COST OF
OWNERSHIP
54
2021 fiscal update, it will take “years” before the market corrects
itself and returns to normal, pre-pandemic conditions. Canada’s
red-hot housing market was burning with no real signs of slowing
down, but recent inflationary pressures have cooled Ontario’s
housing market: average home prices decreased by 20 per cent
due to Bank of Canada rate hikes and rising Canadian mortgage
rates. While prices in the Greater Toronto Area for example are
trending down, our discussion and negotiations with the Main
Street property owners were held in the fall of 2022 when prices
were still generally high.
Sustainability is Perceived as Expensive:
The financial success of a project must be reviewed and
understood through the lens of a property’s entire lifecycle,
also known as Total Cost of Ownership (TCO). TCO helps
developers understand the true cost of owning and operating
a property over its entire life cycle and includes all of the
costs associated with acquiring, developing, maintaining, and
disposing of a property, providing a more accurate picture of
the financial implications of a property investment rather than
looking primarily at the initial purchase or construction costs.
The TCO takes into account a wide range of factors, including
the cost of land, construction, financing, maintenance, repairs,
taxes, insurance, utilities, and any other expenses that may be
associated with owning and operating a property. By looking
