CETANA PROOF - Flipbook - Page 35
C H A L L E NGE
The Conventional Design &
Construction Business Model
Construction is one of the biggest industry sectors in the
world valued at $10 trillion annually. Unfortunately it is one of
the last industries to evolve. While laggard industries such as
Oil & Gas, Insurance, Law, and Logistics have seen significant
transformation, Design & Construction looks almost the same as
it did 30 years ago. In fact, the business model that a generallyheld contract creates is exactly the same as it was more than
200 years ago when it was first introduced.
So how can a 200-year-old business model be expected to
produce productivity advances in line with those that have seen
massive technological innovation? Simply stated, it can’t. In fact,
the industry has seen steady productivity declines year-overyear for 20 years. Complexity has increased and so has the
administrative burden that comes with it. More than 40 per cent
of contractor’s time is spent on manual, repetitive tasks that
drive up costs and drive down productivity.
WHY ZERO CARBON ?
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