CETANA PROOF - Flipbook - Page 126
FORWARD
STATE OF
THE MARKET
THE NEW KID
ON THE BLOCK
THE PROJECT
OVERCOMING
CHALLENGES
CONCLUSION
Competition And Diversity Leads To
More Consumer Choices
A marketplace of hundreds of small businesses is a sure way
to foster innovation. Local businesses often offer products and
services or a level of craftsmanship and customization that are
not available at big-box stores or malls.
ACKNOWLEDGEMENTS
TOP 10 REASONS TO
SHOP LOCAL
You Matter More
We talk a lot about exerting influence with our purchasing
choices, and “voting with our wallets.” Businesses respond to
customers but your values, preferences, and loyalty are more
influential to your local community business than to large
stores / national chains. Your online reviews and word-ofmouth recommendations play a large role in building a positive
reputation and attracting new customers.
“Alone, we can do so little; together,
we can do so much” — HELEN KELLER
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