CETANA PROOF - Flipbook - Page 125
Customer Service Is Better
There are some good reasons why locally owned businesses
may be more likely to provide good customer service. Local
businesses often hire people with more specific product
expertise for better customer service. The owners and
employees may live in the same neighborhoods as their
customers and have a personal stake in providing good service,
building relationships and their reputation. Local businesses may
be more willing to make special arrangements since they have
more control over their policies and practices than employees of
a larger chain.
Local Business Owners Invest In Community
Local businesses are owned by people who live in this
community, are less likely to leave, and are more invested in the
community’s welfare and future.
Public Benefits Outweigh Public Costs
Local businesses require comparatively little infrastructure and
more efficiently leverage public services relative to chain stores.
They often have a positive impact on their communities by
creating jobs, supporting local events, and contributing to local
charities.
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