Strategic Plan 2025 v.05FINAL - Flipbook - Page 4
Our why
Our mission
and purpose is
people leading
aspiring lives.
Together, we enable people to do the ordinary
things that we all do – choose what to wear,
eat, sleep, go out, meet friends, have loving
relationships, look after our health and wellbeing,
do something meaningful such as learn new skills,
volunteer or have a job, have a tenancy, do our
household chores, and so on.
Together, we also enable people to find and
follow their ‘spark’ and to dream big and do
extraordinary things and provide support to
make this happen – go on a big holiday, lead
a campaign or project, change something in our
Words carefully chosen as people shape
their own lives and we facilitate what
matters to them, both ordinary and
extraordinary. To enable this to happen
we also aim for our staff colleagues to
also lead aspiring lives, to be the best we
can to fulfil this purpose and support our
own potential.
community, do something for the first time that
they have always wanted to do, climb a mountain,
go to a festival, and so on.
We are ambitious for our people, staff and
organisation to be the best we can. We
are so proud of the energy, commitment and
achievements that are made by everyone, not
least in a period of unprecedented pressures on
social care due to decades of public underfunding
and procurement focused on price, and we salute
everyone’s outstanding achievements.
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