The Oriental Collection - Catalog - Page 95
REZAS X BY LØTH
—
OUR
OWN
RUGS
ARE
VERY
NEUTRAL.
P R I M A R I LY F U L F I L L I N G A N E E D T O M A R K A
Z O N E – U N D E R T H E D I N I N G TA B L E A N D BY
T H E S O F A G R O U P, F O R E X A M P L E . W E H A V E
DISCOVERED
AS
MUCH
T H AT
A
RUG
PERSONALITY
FURNITURE.
T H AT
RUGS
CAN
AS
A
ARE
HAVE
JUST
PIECE
NOT
OF
O N LY
F U N C T I O N A L , B U T R AT H E R S T R I K I N G W O R KS
O F A R T I N TH E M S E LV E S . A K I N D O F H O M E
‘J E W E LLE RY ’ – O N A N E Q UA L FO OT I N G W I T H
THE WORKS OF ART WE HANG ON OUR WALLS.
Maria and Joakim Løth run the company By Løth together. Joakim designs and builds rustic tables and smaller furniture
from old French oak wine presses, primarily to order. Maria is a partner in the company and also works as a home stylist.
In the kitchen is a Persian Vintage Patchwork runner that matches the rug under the dining table in style and tone.
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“The furniture lasts forever and can be used both indoors
and outdoors. Many people say it’s the heart of their
rooms,” adds Maria, who also works as a home stylist.
She continues: “Their expression fits well in newly built
houses, where they stand in fantastic contrast to the
house’s clean lines, and in older buildings, where they
merge with the house’s atmosphere, just like it does here.”
Rezas’ rugs would look beautiful there”, explains Maja,
who casually asked the couple if they were happy to
give us free reign to choose exactly the rugs that we
thought would best complement their decor, and that
we then photographed the result for a feature in our
new catalogue. Maria and Joakim were on board with
that idea.
On Allégade, Maria and Joakim moved into the ground
floor. Its 200 square metres feature beautiful high-ceilings, connected living rooms, parquet floors, slatted
windows, crown moulding and wall trim. They moved
their interior business into the conver ted garage and
the couple’s two daughters star ted school just behind
the house. They sold the top two floors of the proper ty.
I drove to Allégade in Odense, to meet Maria and Maja. I
was given a tour and took a series of photos of the couple’s home with my cell phone. We then drove to Rezas’
head of fice, where Maja had a few of the company’s
warehouse workers ready to help move the rugs. They
worked hard that afternoon. Stack after stack of rugs
were reviewed before we found the right ones.
What does all this have to do with Rezas, you may be asking yourself. Our marketing manager, Maja Lundgreen, is
a friend of Maria and she had been invited to dinner at the
couple’s home on Allégade.
My idea was to juxtapose the rustic wooden furniture
that Maria and Joakim have exper tly matched with
upholstered dining room chairs in cognac-coloured
leather, lounge chairs in light grey sheep skin, a sofa in
cream-coloured wool, elegant glass chandeliers and a
multitude of green plants in beautiful pots, with Persian
rugs in faded oranges, pinks, and delicate greens.
“I was completely blown away by Maria and Joakim’s
thorough interior design style and the fine architectural
details in the apar tment. I immediately thought that
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