Greater Toronto's Top Employers (2025) Magazine - Flipbook - Page 91
( 2025 )
development as far less a distribution challenge than a distribution
opportunity. “It puts our products
in more places for consumers
to interact with and explore our
brands.”
It’s also why he so values his
colleagues’ input. “When we’re
getting close to which taste will be
the final choice in a new launch,
we might have four versions, so
we’ll have a blind tasting with
the whole office,” he says. “But it
doesn’t stop with the launch. We
come back to the employees here
with a product drop on their desk
for them to sample with their own
networks to help us understand
what people think.”
Together, it all makes for a
solidly informative feedback
system, says Port, but its
importance goes beyond providing
raw data. “It really makes sure our
people feel like innovation is a
total team effort.”
1,082
jobs available last year
91
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