Visual Branding in the Age of Amazon - Flipbook - Page 91
Myth-making in a sea of innovation.
Consumers want to believe they
are on the cutting edge, whether it
is new products, ingredients, or
technology. Innovation means we
are moving ahead, youthful and
feeling connected to those around
us.
We are drawn to innovation. Cars, cloths, digital
technology- anything that might make our lives
better. We may not buy those things but we are
chronically fascinated by who does and what they
mean for our lives. Many brands also use innovation
as a purely news garnering tool. Amazon is a great
example in their recent patents for a warehouse that
floats beneath a blimp that floats over your house
to deliver your shampoo. No, it will never happen,
but you can’t argue with Amazon’s successful
valuation of plus $1 trillion!
What’s NEW is always intriguing
