Exclusively Preview 2024 - Magazine - Page 9
Why not start your 2024 Exclusively at the Trend Showcase? The displays
incorporate exhibitors’ products selected in the context of on trend
colours and materials for 2025 as selected by our trend agency Scarlet
Opus. The three selected design trends will guide the styling of interiors
over the 18 months.
The Trend Showcase is located on the second level in the far right corner
of the hall (as you look from the entrance) alongside the Brand Showcase
and the Buyer’s Lounge.
Knowing what consumers want next, enables you to buy more of what will
sell, it helps de-risk buying for retailers, informs and inspires
merchandising. Trend knowledge lets retailers be the best they can be and
enjoy a more certain future.
On route to the Trend Showcase and
throughout your time at the show, look out for
the ‘Recommended Product Design On-Trend’
Awards on exhibitors stands. These have all been
selected by Scarlet Opus as being “On Trend”,
meaning that they have the very best chance of
being what consumers will want to buy.
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