Coldwell Banker Real Estate Group Tools & Resources Guide - Flipbook - Page 9
ColdwellHomes.com
2 Adwerx
All new listings will receive a 7-day advertising
TOOLS AND RESOURCES
3 Google Adwords
Consumers use Google when they are learning
campaign with ads distributed on Facebook
about real estate and often search for things
and websites most commonly used by buyer-
like “first time homebuyer” or “best realtor
targeted consumers. The ad campaign starts
near me.” We want to make sure you show
automatically upon listing the property and links
up in the results for searches like these and
to the listing on ColdwellHomes.com. The ads
hundreds more. We will set up five search
feature agent and company branding. Agents
engine marketing (SEM) ads on Google and use
and sellers receive reports via email and the
an optimized set of real estate keywords and
agent has the ability to target the seller.
search terms matching you with potential buyers
and sellers. The ads will link to the agent’s Zap
page or the agent’s custom website. Agents
will appear in over 300 geo-targeted Google
searches per month as part of the program.
4 Imprev
We will upload your sphere of influence email
addresses into your Imprev account and
schedule a 12-touch holiday email campaign.
Agents can add and remove contacts from their
list after the campaign begins to stay top of
mind with past clients all year long.
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