Visual Branding in the Age of Amazon - Flipbook - Page 87
VISUALIZING A BENEFIT DISTINCT FROM FUNCTION
Listerine Sells Human
Connection Through
Fresh Breath
Defining which category of products your
brand fits into is crucial- Listerine has always
been on the fence about being either a health
care product or a beauty care product. Fresh
breath is really a social benefit that spans a
number of consumer desires very effectively.
HOW DO YOU
OPTIMIZE
FAMILIARITY AND
LOYALTY?
LISTERINE BRAND IN STORE
