Coldwell Banker Real Estate Group Tools & Resources Guide - Flipbook - Page 8
TOOLS AND RESOURCES
Agent Marketing Program
Buyers and sellers spend and average of two weeks researching agents online before contacting
one. 7 out of 10 buyers contact only one agent before finding the agent they will work with. That’s
why you need to be online and you need to be visible. The Agent Marketing Program is designed to
increase agent and property presence online by becoming more visible on websites, social media,
search engines, and in email. The program consists of 4 tactics; Facebook and Instagram, Adwerx,
Google Ads and eMarketing with Imprev.
1 Facebook & Instagram
We create one agent branding ad per agent
and target buyers and sellers in the agent’s
immediate service area. Agents will reach
up to 2,000 Facebook and Instagram users
per month. 3,000 ads will be delivered per
month. The ads will link to the agent’s Zap
website, or the agent’s custom website.
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Some agent benefits may vary by market.
