REVEALED WINTER 2024 - Magazine - Page 7
“If you have the budget to hire a paper
your window design. In exchange for
artist. You also can tap into art teachers
proper window credit, a furniture store
at local high schools or universities and
could lend a beautiful chair for a window.
discuss whether they’d be interested in
A music store might lend instruments or
the idea as a class project,” adds Kong, who
the set-up of a turntable, which can be
coordinates her FIT students to work with
museums and Harlem businesses. “You also can
create an impactful backdrop on your own; it could be
accessorized with vinyl records from your own
collection. Purchase inexpensive music sheets to
paper the back wall.
as simple as origami birds dropping on clear threads suspended
from the ceiling or a backdrop that’s an abundance of di昀昀erent-
To inspire these and other conversations, Kong also advises
colored Post-It Notes. Or for Valentine’s Day, buy 500 envelopes
independent retailers to get involved in town’s local Business
in shades of pink and red and paper your back wall, with the 昀氀ap
Improvement District (BID). These groups meet precisely for the
side facing the window’s front, so you can tuck valentines into
purpose of elevating the pro昀椀le of local stores, cultural programs
them as an additional design element.”
and other community-based enterprises. “It’s a great way to
connect with other local businesses or create relationships
For 昀氀ea-market fans, Kong also suggests seeking out antique
with arts organizations. By forming those partnerships, you’re
valentines, postcards or other vintage paper art, which are
promoting other local elements as part of your window design,”
sometimes sold inexpensively in bulk. Take them to a printing
Kong explains.
and signage store and have them blown up as an oversized
backdrop. “Large-format printing has come down in cost in
recent years, so an item like that suddenly becomes a beautiful
and inexpensive design element,” Kong says.
Partner with a Neighbor
Look to Nature
Kong recalls a visit to a local restaurant that made a memorable
impression by placing an abundance of autumn leaves in
beautiful hues all around the space. “They have a wonderful
scent if they’re clean, so I always recommend going to an
Which businesses are located close to you? Kong says to look at
untouched area of a forest and gathering bushels of them,”
fellow local retailers to see where partnerships make sense for
she says. “You can do the same with fallen twigs and branches
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