Visual Branding in the Age of Amazon - Flipbook - Page 69
FUSING THE ONLINE AND TRADITIONAL SHOPPING EXPERIENCE
Does Amazon GO and
Amazon Bookstore
make online and traditional
retail interchangeable
AMAZON GO STORE IN CHICAGO
AMAZON GO STORE IN CHICAGO
SAM’S CLUB NOW IN DALLAS
AMAZON BOOKS STORE IN CHICAGO
Amazon Go and Sam’s Club Now
effectively make the retailer the product.
The experience of both of Amazon’s physical
retail stores is not that much different
than it’s competitors – Barnes & Noble
and 7-Eleven. However, their objective of
bringing the Amazon experience to both
of these has earned them a huge amount
of media attention and very positive stock
performance. Sam’s Club was literally only
days behind with their version of a cashless
store
WHAT
OPPORTUNITIES
DO YOU MISS BY
FOCUSING ONLY ON
CONVENIENCE AND
LOGISTICS?
