Canada's Top Small & Medium Employers (2025) - Flipbook - Page 66
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CANADA'S TOP SMALL & MEDIUM EMPLOYERS (2025)
Employee appreciation is Pure Industrial’s key asset
W
hen Levi James Dy
gave a presentation
to the entire
Pure Industrial
organization, regular public
speaking jitters were replaced
with pride thanks to the trust one
of Canada’s leading real estate
companies had placed in him.
“It is one of the biggest achievements in my entire career,” says
the customer marketing and
communications manager, who
has been working in real estate for
15 years.
“They had confidence in me and
believed in what I had to say. It
let me know I’m trusted and they
respect what I can bring to the
company.”
The sense of trust had been
building from day one at the company — which isn’t shy to hand
out words of encouragement or
praise — and even earlier, to when
Dy first decided to join the team.
“Pure presented me with the
challenge to be creative in my
marketing approach, and I happily
accepted it,” says Dy. “So far, it’s
been a great experience.”
The culture of trust starts from
the top, where leadership wants
to see employees lean into their
strengths and excel.
“We are focused on creating
an environment where our team
members are inspired and trusted,
so they can bring their best every
day,” says Deanna Ramoul, vice
president, customer experience.
“When you give that trust, in
turn you get back the high level of
performance, top-tier customer
service and collaborative team
environment we’re known for.”
After a successful period of team
growth, Pure Industrial implemented several new programs
this year to champion employee
engagement.
A new employee-driven recognition award program enables
staff to vote for their colleagues
based on the company’s core
values, while a new service recognition program acknowledges
the dedication of long-standing
employees.
“Peer recognition is so impactful,” says Ramoul. “People are
recognizing their colleagues who
are pillars in our organization,
and this is both rewarding and
inspiring.”
As the number of employees has
grown, Pure has also been able
to switch benefit providers for
enhanced employee offerings.
While it may not be a new
initiative, one of Ramoul’s
favourite ways to give back to
employees is through the annual
company retreat — the same event
where Dy had the opportunity to
present.
Every year, the entire organization — over 250 employees from
six offices across three provinces
— gathers in one city to hit the
pause button on the fast-paced
real estate industry and reflect on
each other’s achievements.
“Our retreat is unique in the
industry, and we include everyone,” Ramoul reflects. “It ensures
a lot of joy, relationship-building,
information-sharing and success
for all of us.
“It was created for everyone to
get together and focus on each
other, learn, look to the year
ahead, and make the time to
celebrate the accomplishments of
our amazing team.”
“THEY HAD CONFIDENCE IN ME AND BELIEVED IN WHAT
I HAD TO SAY. IT LET ME KNOW I’M TRUSTED AND THEY
RESPECT WHAT I CAN BRING TO THE COMPANY.”
— Levi James Dy, Customer Marketing and Communications Manager
Pure Industrial recently introduced an employee-driven recognition award, enabling staff to acknowledge the
hard work of their colleagues.
