CARGOCONNECT JULY2024 - Flipbook - Page 66
E-COMCONNECT 2024
PANEL 1
T
he inaugural panel discussion, titled ‘STRATEGIES
FOR RESILIENT E-COMMERCE SUPPLY CHAINS’,
presented innovative approaches to constructing robust
supply chains essential for maintaining pro昀椀tability
and navigating supply and demand 昀氀uctuations. The discussion
emphasised the use of data analytics and forecasting tools to
accurately predict demand, facilitating e昀케cient resource allocation
and alignment of inventory levels and operational capacities
with changing consumer demands. Panellists highlighted the
importance of operational 昀氀exibility in swiftly scaling operations
up or down in response to market dynamics, leveraging scalable
technologies, adaptable logistics networks, and agile production
processes. Furthermore, the session addressed proactive measures
to identify and mitigate risks associated with global supply chain
disruptions such as geopolitical events, natural disasters, or
pandemics. Strategies which were spotlighted during the discourse
included diversifying supplier bases, establishing contingency
plans, and promoting transparent communication across the
supply chain network. The panel particularly emphasised the
continuous evaluation and adjustment of business models to adapt
to industry shifts and emerging trends, enabling companies to
foster resilience, optimise pro昀椀tability, and sustain long-term
growth in a competitive environment. Central to achieving these
objectives is maintaining agility through proactive measures, seizing
opportunities, and maintaining high service levels. Importantly,
adopting advanced technologies like AI and automation enhances
operational 昀氀exibility and responsiveness, further supporting
organisational competitiveness.
“The evolving demands of customers necessitate constant innovation and adaptation within supply chains.
To e昀昀ectively meet these challenges, supply chain leaders must embrace continuous improvement, leveraging
innovative technologies and strategies. By staying agile and responsive to customer needs, supply chain
leaders can not only meet but exceed expectations, ensuring sustainable growth and competitiveness in the
marketplace. E-commerce is rapidly evolving with no signs of slowing down, poised to experience ongoing
periods of rapid change in the years ahead. Amidst curveballs, shifting trends, and supply chain surprises,
businesses must adeptly address vulnerabilities by rethinking short-term strategies and prioritising
structural resilience. To enhance resilience, consider implementing various options, including structural
reforms, to strengthen their operational foundations. By establishing a resilient and robust framework in
supply chain and logistics management, businesses can e昀昀ectively prepare their e-commerce operations for
future uncertainties. This proactive approach not only shapes the trajectory of success but also provides a
competitive edge, enabling businesses to withstand challenges and capitalise on opportunities as they arise.”
KAMLESH KUMAR, VP– Supply Chain, Jumbotail (MODERATOR)
66 | CARGOCONNECT JULY 2024
