2020 Archdiocese of Atlanta Employee Policy Manual/September 2020 - Manual / Resource - Page 58
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Personal pages and information should be neither advertised nor accessible to young people.
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Written permission must be obtained prior to posting photographs or other identifying
information of minors/young people on websites and social media sites. We recommend
only using the individual’s first name in the caption.
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Post the following “rules of conduct” established by USCCB for visitors to the Facebook page:
“All posts and comments should be marked by Christian charity and respect for truth. They should be
on topic and presume the good will of other posters. Discussion should take place primarily from a
faith perspective. No ads please.”
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This online “rules of conduct” statement should be in sync with archdiocesan codes
of conduct for other areas, such as the standards for protection of children, young
adults and human resources.
We recommend having only one presence in each of the social media platforms that you
choose to use. You want to present one church online – spotlighting your various ministries.
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Please avoid having a separate page for the parish, another for youth ministry and
yet another for a special event at your parish, etc. A social media account must have
regular content over the course of a full year in order to be useful. Creating many
accounts fragments the audience you are trying to attract and dilutes your message.
Therefore, under one account per social media platform, all ministries should do their
posts, tweets, etc. to manage content well and for brand consistency. Ministry leaders
should approve each posting beforehand. With the exception of Facebook, create a
master user name and password that is given to the Pastor and two other designees.
General “Rules of the Road” for the Administrator (once site, page or group has been established)
• All archdiocesan offices, agencies, parishes and individuals are encouraged to use the
hashtag #archatl on every message/media posted (including Twitter, Facebook, Instagram,
YouTube, etc.). This allows the Office of Communications to more easily find information to
share, as well as anyone discussing Catholicism across our archdiocese.
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The Office of Communications requires notification of all accounts created by parishes,
missions, schools, offices and departments, in order to add them to a directory and better
spread information across the archdiocese. Please notify communications@archatl.com prior
to setting up any social media accounts.
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Archdiocesan offices and departments are NOT to have their own YouTube, Vimeo or
other video sharing account. All video projects must be coordinated through and approved
by the Office of Communications. For videos produced by your office or an outside agency,
please supply a copy to communications@archatl.com.
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Stick to your ministry and do not claim to represent the official position of the Church unless
authorized to do so. Be honest, professional and clear as to who you are and the ministry you
represent.
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