Canada's Top 100 Employers (2025) Magazine - Flipbook - Page 47
47
( 2025 ) SPONSOR CONTENT
Michelin Canada helps staff roll into their dream job
“The company really respects
its people and gives us the
opportunity to do what we
want with our careers. I’ve
benefited from lots
of training.”
— Amanda Robar
Benefits and
Disability Coordinator
Robar also appreciates Michelin’s
commitment to being a positive force
in the communities that are home
to its manufacturing sites – three in
Nova Scotia and one in Shawinigan,
Que., where it makes products for
off-road vehicles (the company also
has a marketing and sales team in
Laval, Que., and an R&D group in
Magog, Que.). With her employer’s
support, she has been involved with
initiatives including her plant’s
Special Olympics committee, which
she now leads, Earth-day cleanups
and a program called Michelin
Junior Bike which promotes bicycle
and helmet safety and provides,
among other things, a free helmet.
Meanwhile, in 2020 she was
invited to represent Canadian
employees at a global Michelin
meeting, designed to generate dialogue involving all its host countries
to better understand, and make
recommendations for improving,
the effects of economic change on
things including employee welfare,
sustainable development and
diversity, particularly the inclusion
of employees with disabilities.
“It blew me away that I would
even be considered for something
like that,” she recalls. “How many
opportunities are out there where
you can go to France as a representative of your company?”
Andrew Mutch, president of
Michelin Canada, says central to the
company’s ethos is celebrating the
potential of all its more than 5,000
employees across Canada, of which
about 4,000 are in Nova Scotia.
“We have a stated ambition of
giving people the opportunity to
have a job they love,” he continues.
“We have the best people in the
world, and they’re the ones who
are going to make our company
successful for the long term by
helping to generate the innovations
and creativity we need for our
businesses to progress and continue
to be profitable.”
Mutch notes that environmental
sustainability is very high on the
Michelin agenda. “We are aiming
“
“
N
ot everyone who works for
Michelin North America
(Canada) Inc. gets selected
to attend conferences in
Paris. But Amanda Robar, benefits
and disability coordinator at
Michelin’s Bridgewater, N.S., plant,
made her third trip to the City of
Light in October for a meeting with
other Michelin employees from
around the world.
The career trajectory of Robar,
who started out on the shop floor
but has moved through several positions in her more than 17 years with
the company, illustrates why staff
loyalty is high, she says. “Michelin
really respects its people and gives us
the opportunity to do what we want
with our careers. I’ve benefited from
lots of training. And it encourages
our teams to work together.”
At Michelin North America (Canada) Inc., everyone works together as
a team, no matter their role.
for a 50 per cent reduction in CO2
emissions from our operations by
2030. We want to be 100 per cent
net zero by 2050 and we want to use
40 per cent recycled or renewable
materials in our tires by 2030, which
is a monumental target. We want
to reduce the CO2 emissions from
our transportation fleets. What
we are trying to do is improve our
environmental footprint and help
our world.”
Mutch says that a chunk of
the $300 million that Michelin
announced last year to bolster its
Nova Scotia operations will help to
finance sustainability.
Diversity is another priority, he
adds. Michelin Canada revamped
its Canadian job postings in 2023
to appeal to a broader demographic. As a result, 51 per cent of
Michelin Canada’s new hires that
year identified as women, visible
minorities, Indigenous or persons
with disabilities. ¢
505
jobs available last year
1,957
staff volunteer hours last year
My Michelin is coming in every single day
and knowing I'm making a difference.
– Ali, Electrical Reliability Engineer
MY
michelin
career
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