August EWJ 24 - Flipbook - Page 46
evidence about the shopping habits of consumers,
such as whether they are in the habit of scrutinising
the label or if they rely on the appearance of the packaging. Therefore, it seems that in future cases, experts
in behavioural science may be called to give evidence
as the court more closely scrutinises consumers’
shopping habits.
If you are interested in enforcing your intellectual
property rights to protect your brand, or have any
concerns about brand protection, please do not hesitate to contact Shepherd and Wedderburn’s intellectual property team or our intellectual property
disputes team for advice:
https://shepwedd.com/expertise/intellectual-property
https://shepwedd.com/expertise/litigation-and-dispute-resolution/intellectual-property-disputes
Author
Ruairidh Leishman
Associate at Shepherd and Wedderburn
www.shepwedd.com
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