CARGOCONNECT JULY2024 - Flipbook - Page 45
SPECIAL FEATURE
E-COMMERCE SURGE
Kale Logistics has adopted several innovative technologies and strategies to provide customers
with real-time tracking and visibility throughout the supply chain. This approach includes
equipping trucks, data loggers, and warehouses with sensors to provide constant updates,
secured by Blockchain technology for transparent tracking of both documents and goods.
Cloud platforms centralise data, offering user-friendly dashboards for easy access to realtime information, supported by IoT devices like QR codes, scanners, RFIDs, and GPS systems,
seamlessly exchanging data with Advanced Control Systems (ACS). AI predicts potential
disruptions and optimises routes for efficient delivery. Strong partnerships and robust
data security measures ensure unparalleled visibility throughout the supply chain.
RAHIM BHIMANI, SVP– Air Cargo Practice, Kale Logistics Solutions
data-driven insights, logistics providers
can enhance e昀케ciency, reduce costs, and
deliver a seamless shopping experience to
consumers.
“In today’s landscape,” Chatterjee
observes, “startups are revolutionising
logistics with a昀昀ordable solutions. Leveraging
the omnipresence of mobile phones, they
ingeniously utilise them as e昀昀ective sensors
for track and trace operations.”
To this end, Kale Logistics has adopted
several innovative technologies and strategies to provide customers with real-time
tracking and visibility throughout the supply
chain, reveals Bhimani. “This approach
includes equipping trucks, data loggers, and
warehouses with sensors to provide constant
updates, secured by Blockchain technology
for transparent tracking of both documents
and goods. Cloud platforms centralise data,
o昀昀ering user-friendly dashboards for easy
access to real-time information, supported by
IoT devices like QR codes, scanners, RFIDs,
and GPS systems, seamlessly exchanging
data with Advanced Control Systems (ACS).”
“AI predicts potential disruptions and
optimises routes for efficient delivery,”
Bhimani notes.
“Additionally, strong partnerships and
robust data security measures ensure unparalleled visibility throughout the supply chain,
providing customers with the con昀椀dence and
transparency they expect,” he put across.
Commenting on the operational e昀케ciency brought by real-time data visibility
in e-commerce logistics, Pandey says, “Realtime data and visibility play a crucial role
in enhancing operational efficiency and
decision-making for logistics companies
in the e-commerce space in several ways.”
He jots down a few:
* Inventory Management: Real-time
data empowers logistics companies to
accurately monitor inventory levels, track
stock movement, and make informed
decisions regarding restocking or reallocating inventory to meet demand
昀氀uctuations e昀昀ectively.
* Order Tracking: Both logistics companies
and customers bene昀椀t from real-time
visibility into order status during transit.
This transparency improves customer
satisfaction by providing accurate delivery
estimates and updates, thereby reducing
customer inquiries and support tickets.
* Route Optimisation: Leveraging real-time
data, logistics companies can dynamically optimise delivery routes based
on variables like tra昀케c conditions and
weather forecasts. This optimisation
reduces delivery times, fuel costs, and
carbon emissions while enhancing
overall operational e昀케ciency.
* Risk Management: Real-time data
enables proactive identification and
mitigation of potential risks such as
tra昀케c congestion, accidents, or adverse
weather conditions. By monitoring these
factors in real-time, logistics companies
can take preemptive action to minimise
disruptions to operations.
* Performance Monitoring: Real-time data
analytics facilitate continuous monitoring
of key performance indicators (KPIs)
such as delivery times, order accuracy,
and customer satisfaction. This visibility
enables prompt identi昀椀cation of areas
for improvement and implementation
of corrective actions to maintain high
service standards.
“In the e-commerce sector, real-time
data and visibility are indispensable for
operational e昀케ciency and informed decisionmaking,” explains Rajan. “Failure to leverage
these capabilities risks losing credibility
with consumers, potentially resulting in
business loss.”
“To meet the demands of this market
segment, upgrading or redesigning technology, infrastructure, and processes is
imperative,” reiterates Rajan, adding that
“Digitalisation and technology play pivotal
roles in seizing this opportunity.”
“Companies investing in digitalisation
gain a competitive edge over their counterparts. Moreover, regulatory compliance will
signi昀椀cantly in昀氀uence e-commerce shipment
transportation, with anticipated shifts in
expectations from regulatory bodies in the
near future.”
Bhimani concurs, stating, “Real-time
data revolutionises e-commerce logistics
by optimising routes, minimising delays,
and simplifying warehouse operations. This
enables precise forecasting, e昀케cient resource
allocation, and proactive maintenance. With
granular piece-level tracking, monitoring
e-commerce shipments becomes seamless,
ultimately leading to faster, more reliable
deliveries, fostering customer satisfaction
and loyalty in the e-commerce sector.”
“In the dynamic landscape of e-commerce,
vigilance against unforeseen events and
disruptions is paramount,” advises Chatterjee. “Maintaining real-time updates on
inventory and delivery schedules is indispensable for sustained operational e昀케ciency in
e-commerce operations. By closely monitoring these variables, companies can swiftly
adapt to changes, mitigate risks, and uphold
customer satisfaction. A proactive approach
to monitoring and updating ensures that
e-commerce 昀椀rms not only survive but thrive
in a competitive market environment.”
CARGOCONNECT JULY 2024 | 45
